The A to Z Of Separating People from Their Money opens with a warning: "Right this minute there are millions of people trying to separate you from your money." Pointing to the increasingly blurred distinction between reality and fiction in the world today, this film discusses the methods used by advertisers and the responsibilities of ad-makers. The biggest names in the business have their say on shock, humor, and sex as methods of selling.

Featuring: Bono, Abel Ferrara, Bob Geldof, Mikhail Gorbachev, Vaclav Havel, John Hegarty, Takeshi Kitano, David Lynch, Wayne Wang, and many others.