OPEL/General Motors commercial “Trike”
Left:Director Paul Weiland and producer Hermann Vaske on set. Right:Director Paul Weiland and his main character on set
“In the beginning of the 90s, I wrote the commercial ‘Trike’ while I was running the OPEL/General Motors account as Creative Director of Lowe & Partners. I shot the commercial at the Shepperton Studios in London. The homage to Kubrick’s ‘The Shining’ was directed by Paul Weiland. It is still one of my favorite commercials.”