Books Archive, September, 2001

Books by Month:

Why are you creative? (German edition)

Why are you creative? (English edition)

Why are you creative? (Japanese edition)

“‘Standing on The Shoulders Of Giants’ profiles the biggest names in advertising, ranging from Lee Clow, creator of the ‘1984’ and ‘Think Different’ ads for Apple, to Ridley Scott, who has directed everything from the ‘1984’ Super Bowl commercial to feature films like ‘Blade Runner’ and ‘Gladiator’.”

USA TODAY

“Standing shoulder to shoulder in the book are such world leaders in the creative field as Tim Delaney, Paul Arden, Lee Clow, Marcello Serpa, John Hegarty, Joe Pytka, Wim Wenders, Hugh Hudson, Alan Parker, Ridley Scott and Dennis Hopper.”

CANNES LIONS 2001 WINNERS

“Giants join Hermann Vaske in Cannes.”

VARIETY

“Creativity is at the centre of every aspect of Hermann Vaske’s multi-faceted career.”

LIONS NEWS

“Hermann is an extremely bright guy and a great director.”

JOE PYTKA ON MEDIA TELEVISION

“Vaske’s interviews, which have garnered a cult following in the world of advertising, are also a good read for non-advertising people.”

DIE WELT

“Vaske asks witty questions.”

DER SPIEGEL